Mastering the Message: A conversation with Curtis Sparrer, Co-founder and principal of Bospar
The Human Touch in a Digital World
Curtis emphasized the importance of maintaining a human touch in PR, especially in an age where AI-generated content is becoming more prevalent. He remarked, "Journalists are typically suspicious of anything that's corporate... AI content just by its nature sounds robotic... That's why the human touch is so important."
Navigating Client Relationships and Industry Challenges
Bospar works with a diverse range of tech, health, and banking companies, helping them navigate complex stories to achieve mainstream media coverage. Curtis highlighted the effectiveness of persistence, stating, "Nothing pays off like persistence." This advice is particularly relevant for solo entrepreneurs and small agencies looking to scale their operations.
The Power of Technology and Personal Connections
While Curtis couldn't disclose specific technologies due to proprietary reasons, he acknowledged that Bospar leverages some of the best venture-backed tools in the industry. However, he also stressed the importance of personal connections, particularly his involvement with the San Francisco Press Club. "Bridging that gap between a client and journalist and finding a common ground... is definitely appealing," he said, underscoring the balance between technology and human interaction.
Work-Life Balance and Personal Reflections
When asked about his favorite aspects of his work, Curtis reflected on the satisfaction of helping clients and journalists connect meaningfully. He also shared his love for travel, balanced with the need for structure. His recent trip to southern France for his 50th birthday and 10-year wedding anniversary highlighted the importance of taking time to recharge.
Looking Ahead
Curtis Sparrer's approach to PR—combining the best technology with a personal touch—offers a roadmap for success in an increasingly digital world. As we continue to explore the art of "Mastering the Message," Curtis's experiences and strategies provide invaluable lessons for anyone in the communications field.
Care to strike up a conversation?
Let's tell the world your story.
Nima Olumi
Founder & CEO
Moritz Hain
VP of Client Relations
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