Conduktor

Tech Company rippling success

Case Study

Project Overview

Conduktor is a data streaming platform for Apache Kafka trusted by over 100,000 Kafka developers at companies such as AT&T, NBC, Draft Kings, and more. The company was founded by Nicolas Orban, Stéphane Derosiaux, and Stephane Maarek in order to enable organizations to improve developers' experience with Apache Kafka and unlock business value. Conduktor boasts the most complete platform for unlocking the potential of teams that work Apache Kafka, a distributed data store optimized for ingesting and processing streaming data in real-time.

Services

Media Training

Media Coverage

The Problem

Conduktor wanted to increase their company’s profile by being featured in a number of top-tier publications covering Data Streaming, Software Development, and other related industries. The goal of this was to raise awareness of their platform's latest integration with AWS, and Conduktor was also looking to build brand awareness and credibility for their data-streaming platform. Lightyear Strategies created and implemented an outreach strategy for Conduktor to gain media attention. We worked on delivering consistent messaging to reflect the pillars of the Conduktor platform and generate press for the company in top tier outlets.

Services

Media Training

Media Coverage

The Strategy

The strategy Lightyear Strategies took to boost the brand’s media attention was through successful pitches and commentary opportunities that aligned with Conduktor’s messaging. We also worked with Conduktor to write and release a press release for announcing their latest collaboration with Amazon Web Services (AWS). Multiple pitches were used that targeted specific areas of their potential business. This generated multiple opportunities presented from major publications for commentary pertaining to Conduktor’s expertise. Following these successful pitches, Conduktor entered the broader discourse and conversation around data streaming technology, highlighting remarks about the ways tools such as the Conduktor platform can help developers save time and identify opportunities. Likewise, the opportunities these pitches opened up have allowed Conduktor to gain traction in the media and recognition for what they were trying to achieve.

Services

Media Training

Media Coverage

Business Impact

Following the implementation of our strategy, Conduktor received coverage from high tier publications such as Forbes, as well as placements such as CEO Nicholas Orban’s appearance on the Action and Ambition podcast by Entrepreneur.